Mary J. Blige debuted her new perfume, My Life, over the weekend and made HSN history in the process. The Home Shopping Network sold over 50 thousand bottles of the fragrance, which retails for about $50 a pop, making it the fastest selling and most popular fragrance to date for the network.
The singer announced the feat via her Twitter account and thanked her fans for supporting her.
“Fam!! We did it!! We broke records with My Life fragrance on HSN! And made history once again!!! 50K sold!!!,” Bligetweeted.
“Thank you so much! What an amazing support system!! You guys are the best!! …You saved so many lives and dreams tonight with your purchase!!! So many women will be getting the second chance they deserve!!!”
Blige created the perfume with help from Carol’s Daughter and described the scent as “a reflection of her personality.” A portion of the sale, which brought in $2.7 million in revenue, will be donated to Blige’s non-profit organization, Foundation for the Advancement for Women Now.
Her sales and revenue eclipsed the previous HSN record set by Sean “Diddy” Combs and his I Am King cologne this past winter. The music mogul sold 2,600 units of his I Am King classic gift set within 16 minutes and sold out his entire scent collection during his appearance on the network.
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